Volkswagen encourages people to clean up with innovative trash bin sound effects.

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Can we get more people to dispose of their rubbish properly by making it fun to do? As a test, we added sound effects to a single garbage bin. During one day, 72kg of trash were collected in this bin. That's 41kg more than another bin just a small distance away. So, fun can obviously change behavior for the better. We call it the fun theory.

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